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When a $4.2B IT giant asked BiTE to build a demo app, we used intensive Jobs-to-be-Done product strategy sessions to solve CA’s and their sales prospects’ problems in a unique an innovative way.

“BiTE’s strategy took us in a new direction without losing sight of our business goals. Their solution perfectly fit our budget, timeline and customers’ needs.”

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Ben Urbanski Advisor, API Management Center of Excellence

WEEK 1
WEEK 1


WEEK 4

WEEK 4

Concept to MVP in 12 Weeks

When CA approached BiTE to build a mobile app to help sales promote their mobile API products they had only 12 weeks and an absolutely fixed budget. Because CA was nearing the end of fiscal and corporate governance, they had to take delivery by a certain date and within an absolutely prescribed budget. There was no room to shift. As a publicly traded company, it was critical they stayed in compliance.

It was our adherence to the Agile methodology and our experience with strict deadlines that gave us the flexibility to make it happen.

WEEK 8
WEEK 8

A Release Every 3 Weeks

With the delivery of a testable app at the end of each sprint, our team and our clients gave real-time feedback and then saw (and tested) that feedback in the next sprint. This feedback was invaluable, allowing for rapid product iteration in the shorted amount of time.

WEEK 12
WEEK 12

Perpetual Motion

Perpetual motion is a hallmark of BiTE’s agile framework. If we were blocked on a task (i.e waiting for IT to deploy a patch) our team simply moved to the next feature, ensuring we were always working on what was essential for release.

That motion augmented with our experience and meticulous attention to detail is how we’ve delivered phenomenal apps for marquee clients like CA for the last ten years.

On Budget and On Time

With Agile, we delivered a product on budget and in 12 weeks that evolved beyond what our client imagined and what initial strategy envisioned -- an innovative and powerful new tool that drove new sales by educating prospects on the value of CA’s mobile API tools. Agile is the best way to serve our clients, and for CA it resulted in an exceptional new tool in a very tight timeframe.

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Real Products Demonstrating Real Value

CA’s sales team came to us with a compelling challenge — show their prospective clients how CA tools make better mobile apps by building an app using those tools. What they initially envisioned as a demo app was something like a quiz or video player. But we knew the best way to demonstrate the value of CA’s tools wasn’t to create another demo but to build a real product that solved real problems for its users.

“We needed a responsive, web-based sales tool on a very tight deadline. BiTE guided us through every step of our project and were completely committed to our success.”

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Lee Ames
Senior Director Product Marketing

From Strategy to Product

CA let our strategists map out an entirely new solution. Instead of an app whose only value prop was demonstrating CA’s products, we used those products to create an sales tool that helped pitch clients, and did so while running all of CA’s mobile API tools.

We met with CA’s technical, strategy and sales teams for intensive Jobs-to-be-Done sessions. In those meetings, we defined the problems CA’s sales team had during prospect pitches, determined the reasons customers are compelled to purchase (or driven to resist), and outlined the business goals of their sales app.

An Innovative Solution

The result was a radical departure from the ‘demo app” concept that fully solved CA’s and their prospects’ problems in a unique and innovative way.

HOW CAN WE HELP WITH YOUR NEXT MOBILE PROJECT?

Get Started on Your Next Project

Contact us to discuss your next app, request a proposal, or put us right to the task of carrying your software to the finish line.