infiniti-logo-color

BiTE created a stunningly beautiful and technically rigorous app for the industry’s best-designed luxury automobiles. Strategic product development eliminated potential roadblocks in the Apple approval process.

Exquisite creative drives Infiniti’s Models app

Infiniti needed their iPad app to communicate the elegance and luxury of their brand. Design had to be more than just an accompaniment. It needed to communicate on-brand, stunning creative that took full advantage of the iPad’s robust capabilities.

A Strategic Pivot

Infiniti’s initial goal was to make an animated e-brochure. But after our on-site strategy session we convinced our client to pursue a far more engaging and immersive brand experience. Finding inspiration in everything from drifting cherry blossom petals to ancient Japanese calligraphy, our ideas required in-depth brand knowledge, world-class creative and the programing talent to execute flawlessly.

“BiTE’s developed an iPad app for us that delivered creative, navigation and features that were exactly what our customers wanted and our sales teams needed.”
pru-logo-white
headshot-jennifer-putney

Jennifer Putney
Vice President Total
Retirement Solutions

Longevity & Scale

The combinations of high definition traditional japanese pastoral scenes combined with sleek videos, photo galleries and interactive product placement created a stunning visual experience. But beyond creating fully branded visually stunning consumer experience we needed to build an app that fully met Nissan’s unique business needs of easy updates, rapid deployment and scale and longevity. As a result we use this project to build out a complete platform for both Infiniti and Nissan’s models. The back end easily accommodated assets, copy and even brand elements changes allowing our client to use the framework for any model and any model year. This enabled us to build apps for the dozens of models within the Nissan and Infiniti portfolio at a fraction of the time and cost of developing a custom app for each make and model.

Form and Function

The end result was a technically rigorous and creatively beautiful app and app platform that not only delighted the client upon delivery, but was flexible enough to grow with them, and showcase their products for model years to come. That blend of beauty and longevity thrilled Nissan, and was featured in over a dozen Apple App Stores throughout the world.

Form and Function

The end result was a technically rigorous and creatively beautiful app and app platform that not only delighted the client upon delivery, but was flexible enough to grow with them, and showcase their products for model years to come. That blend of beauty and longevity thrilled Nissan, and was featured in over a dozen Apple App Stores throughout the world.

HOW CAN WE HELP WITH YOUR NEXT MOBILE PROJECT?

BiTE navigates the open road

Clients come to us needing help with more than just design and development. We’re experts at mobile strategy, and knowing how to get our clients from undefined vision point A to stellar app point B. When Infiniti needed a traffic-stopping app to showcase their newest models, they came to us. Their IAOR had planned to create an app by simply turning Infiniti’s existing print brochure into a PDF, adding simple page-transition animation and minor effects. This is where we came in. From the rare and close relationships we developed with Apple’s Review Board, and our constant monitoring and attention to Apple’s review criteria we knew this kind of shortcut would pose serious risk of rejection. Rejection would have been catastrophic for Infiniti. They would have lost time, money and missed critical dates to support new car launches.

“BiTE made every deadline and delivered an exceptional product at the end of each sprint. As our project grew, they worked with an increasing number of departments to secure buy-in and ensure success.”
pru-logo-white
headshot-jennifer-putney

Jennifer Putney
Vice President Total Retirement Solutions

Knowing the Landscape

We keep an incredibly close watch on the app-development community, making sure every strategic decision we make is backed up by hard data, industry knowledge and constant communication with other developers and industry leaders. We also have key relationships within Apple, giving us yet another way to make sure that our clients avoid wrong turns. We were able to call our contact at Apple’s Review Board on Infiniti’s behalf, confirming our suspicions that their original idea wouldn’t fly. We scrapped it and built a robust, beautiful and usable app from scratch, taking full advantage of the iPad’s capabilities and creating something Infiniti (and the App Store) could be proud of.

Configurable and Reusable

Automotive models change every year, and recreating the app afresh at year’s end is a prohibitively expensive process. We created a completely configurable app, allowing Infiniti to change every aspect from model specs and animation speeds, to image placement and functional changes. This meant that the foundation was laid to update the app with their newest models without the need for time-consuming, costly code and design changes. Our ability to always anticipate what’s around the next curve means that we design not only for current needs, but for the challenges our clients will face in the future.

From dead end to lauded success

The idea we were presented with by Infiniti’s agency would have been rejected outright, resulting in missed deadlines and scarce marketing dollars squandered on a dead-end concept. Our expertise with strategy and the cartography of mobile design allowed us to redraw the course the right way. We created a technically rigorous and creatively breathtaking app designed to easily scale to give Infiniti the freedom and flexibility to build on it for years to come. Our final product has been featured in over a dozen Apple App Stores throughout the world. In the end, BiTE was able to take this project from dead-end to full throttle.

HOW CAN WE HELP WITH YOUR NEXT MOBILE PROJECT?

Get Started on Your Next Project

Contact us to discuss your next app, request a proposal, or put us right to the task of carrying your software to the finish line.