App Developers Missing Out On Hispanic Market
Shelly Kramer cites BiTE’s AdAge article and continues the theme that app brands are missing a huge opportunity to reach the underserved Hispanic market. In the past translation was a difficult, painful and entirely separate project whose cost was tough to justify. This is precisely why we built BiteLingual. Translation is now essential and doesn’t need to be costly or painful.
Last week another 3 million Americans filed for unemployment insurance, bringing the 8-week total to 36.5 million. Before COVID-19 took hold, unemployment was at a 50-year low. Now it’s at its highest point since the Great Depression. Labor shortages are a given. This is an unprecedented disruption in manufacturing and in shipping; crops go unharvested; …
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