Apple Buys Real-Time Access to Twitter Feed With Topsy

Apple purchased data-analytics firm Topsy Labs for an estimates $200 MM.

Topsy A key point is they are one of the few companies that has access to the Twitter fire hose and can do real-time analysis of the trends and discussions happening on Twitter

Although there’s a lot of speculation as to how Apple might use this tech. Some popular theories include: Improving Siri, analytics of the iAd mobile-advertising service, or making purchase recommendations from iTunes and App Store.