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Brant DeBow

Chief Technology Officer

Brant DeBow is BiTE’s co-founder and CTO. He knows pretty much everything there is to know about Behavior Driven Development, and is a highly sought after speaker on the competitive advantage of new technologies. He’s an amazing teacher and a pretty good indoor skydiver.

Published Posts

Do ads work? The ad budgets of various companies

Do ads work? The ad budgets of various companies The dig on Apple used to be that they were a “vertically integrated marketing company” – i.e. they were more like a technological Coke, selling machines just based on slick ads alone. Now, they have one if the strongest brands out there and rivals like Samsung …

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Scale and polarisation in mobile

Scale and polarisation in mobile Ben Evans with a chart showing the huge spread between the various handset makers. As he points out, it’s curious to see just how cyclical e iPhone has become. Have we gotten to the point where even non-tech consumers know roughly when a new iPhone is coming, and they decide …

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Researchers Discover Many iOS Apps Vulnerable to HTTP Request Hijacking | SecurityWeek.Com

Researchers Discover Many iOS Apps Vulnerable to HTTP Request Hijacking | SecurityWeek.Com Important note on security and hacking through http redirects, but there doesn’t seem to be that much that is brand new or particularly of special concern to apps. It would appear it’s just that so much http is happening behind the scenes in …

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The Innovator’s Curse

The Innovator’s Curse Something if a paradox from Horace Dediu: it would appear that the market value of repeated innovation is zero due to the assumption that success can’t be repeatable. But isn’t innovation supposedly valuable? One line of reasoning he only touches on briefly in the footnotes, but that is really at the core …

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Apple Outsider » Thermonuclear War

Apple Outsider » Thermonuclear War Matt Drance on the lawsuit from Rockstar (a shell company owned by a consortium including Microsoft and Apple that won the Nortell patents bid) that attacks Google’s primary source of revenue: search based advertising. It’s a direct attack bit just on android, but in Google itself. While the gamesmanship of …

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Rudderless Microsoft « John Moltz’s Very Nice Web Site

Rudderless Microsoft « John Moltz’s Very Nice Web Site John Moltz asks why isn’t anyone alarmed that Microsoft basically has no leader? With Ballmer being a lame duck and no successor chosen, how can Microsoft execute on this bold strategy that everyone thinks they have in buying Nokia? Add to their troubles that 2014 is …

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Facebook Adds Mobile Video Ads

Facebook Adds Mobile Video Ads Facebook’s CPA campaign is the first highly targeted real and potentially effective solution to the app marketing and discovery problem. Hard to believe it took nearly 5 years to see solves for such a fundamental problem. Let’s hope the numbers add up for reasonable ROI. Marketers opting for CPA bidding …

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Smartphones are making shopping more fun

Smartphones are making shopping more fun Shopping is getting even more fun and repackaged as entertainment. Mobile phones are being used as entertainment devices, relied on to fill short periods of empty time with engaging diversions. For many, shopping is what they like to do, and social shopping apps like Wanelo and Poshmark are seeing …

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