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Brant DeBow

Chief Technology Officer

Brant DeBow is BiTE’s co-founder and CTO. He knows pretty much everything there is to know about Behavior Driven Development, and is a highly sought after speaker on the competitive advantage of new technologies. He’s an amazing teacher and a pretty good indoor skydiver.

Published Posts

Worth A Thousand Words — minimalmac.com

Worth A Thousand Words — minimalmac.com Patrick Rhone points out the feature that seems mostly overlooked in all the 5c and 5s announcements: the camera. His contention is that Apple has just shipped a ton of firsts in terms of real life camera features that will continue to disrupt the digital camera market – perhaps …

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MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success

MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success Recent research shows that only one in every ten senior marketing and information technology executives believe that the Chief Marketing Officer (CMO) – Chief Information Officer (CIO) relationship and collaboration is at the right level. The CMO and CIO – who together control significant portions of the …

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C is for Cognitive Illusion

C is for Cognitive Illusion Horace Deidu breaks down the segmentation of the iPhone now that the 5s and 5c have been fully revealed. Apple’s positioning was a bit of a surprise for everyone – showing that they can still be unexpected even when their supply chain leaks almost every physical detail of the new …

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Thinking about iPhone Pricing – stratēchery by Ben Thompson

Thinking about iPhone Pricing – stratēchery by Ben Thompson Ben Thompson with an Economics lesson and more thoughts around the pricing of the 5C. He points out that Apple might have waited too long in assessing “good enough” status – that the 4S and not the 5 should have been that mark. But Apple was …

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Android’s route to 1bn

Android’s route to 1bn Ben Evans analyzes Android’s big milestone of 1 Billion. The most interesting part is the 4th graph, overlaying the version data on the activations. It shows almost no updating of devices. On one sense, this is obvious data we all know – nearly every android device (outside of Google’s own Nexus …

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What If Microsoft Had Bought BlackBerry In 2009 Instead?

What If Microsoft Had Bought BlackBerry In 2009 Instead? Dan Frommer with a thought exercise: What if Microsoft had bought Blackberry in 2009? That’s a compelling question and its made especially interesting by how tied into enterprise both companies were. However, we have to think that tie in would have been double the incentive to …

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The price of the 5C

The price of the 5C Ben Evans on the one piece of information not leaked ahead of Apple’s announcement – the price of the 5C. He details out the careful balancing act that Apple must perform: price the phone at an aggressively low number and you’ll throw away profits in the US (because carrier subsidies …

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Mobile Taking Over E-Commerce

Mobile Taking Over E-Commerce More evidence that this year will be the year when mobile commerce explodes in the U.S. This year, eMarketer expects that mobile’s share of all holiday mcommerce will reach 16% – up from the firm’s previous prediction of a 15% share. This equates to $9.8 billion of the 61 Billion projected …

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