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Brant DeBow

Chief Technology Officer

Brant DeBow is BiTE’s co-founder and CTO. He knows pretty much everything there is to know about Behavior Driven Development, and is a highly sought after speaker on the competitive advantage of new technologies. He’s an amazing teacher and a pretty good indoor skydiver.

Published Posts

The Deal That Makes No Sense – stratēchery by Ben Thompson

The Deal That Makes No Sense – stratēchery by Ben Thompson Ben Thompson – himself a Microsoft alum who worked on windows phone – furthers the earlier post from Matt Drance by calling the Nokia buy “the deal that makes no sense.” He posits a very likely theory: Nokia was either going out of business …

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Customize the Shopping Experience through Mobile Marketing – Business 2 Community

Customize the Shopping Experience through Mobile Marketing – Business 2 Community With 80% of consumers looking for a customized shopping experience, combined with the concern CMOs have for engaging customers, it is clear that new strategies are needed – and mobile should come to mind as an area with a great deal of potential. 


Apple Outsider » Microsoft Buys Nokia for €3.79B

Apple Outsider » Microsoft Buys Nokia for €3.79B Matt Drance with an excellent rundown of the Microsoft-Nokia acquisition. The whole thing is a must-read, but there’s two particularly salient points worth highlighting. First, he points out that bad acquisitions were a hallmark of Ballmer’s tenure. No one seemed to be bringing this up in discussing …

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Unforgiven, Continued

Unforgiven, Continued Horace Deidu checks in on a phenomena he observed a while back. Any mobile phone vendor that has reported a loss in even just one quarter has never made it back to profitability. Of the 18 vendors this has been true of, 15 were acquired or merged and the remaining 3 are circling …

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App Developers Missing Out On Hispanic Market

App Developers Missing Out On Hispanic Market Shelly Kramer cites BiTE’s AdAge article and continues the theme that app brands are missing a huge opportunity to reach the underserved Hispanic market. In the past translation was a difficult, painful and entirely separate project whose cost was tough to justify. This is precisely why we built …

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If Apple is Disrupted, Will We Blame Tim Cook? – stratēchery by Ben Thompson

If Apple is Disrupted, Will We Blame Tim Cook? – stratēchery by Ben Thompson A thought exercise from Ben Thompson that envisions what a possible disruption to Apple would look like – and how that might color our reaction to Ballmer’s ret(f)iring differently. The broader point is that disruption is the kind if thing we …

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If Steve Ballmer Ran Apple – stratēchery by Ben Thompson

If Steve Ballmer Ran Apple – stratēchery by Ben Thompson With Ballmer’s departure there are, unsurprisingly, a number of posts critical of him (we certainly were). Ben Thompson raises the caution, however, of being too critical of Ballmer when he was simply doing what the market ostensibly suggests is best: maximizing shareholder value. It is …

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In Chrome Versus Android, Chrome Wins – stratēchery by Ben Thompson

In Chrome Versus Android, Chrome Wins – stratēchery by Ben Thompson Ben Thompson answers John Gruber’s question on why Google would block the API that allowed android to Comcast streaming – a la Apple’s AirPlay. Ben’s main point is spot on that Google cares more about Chrome than android at this point – after all, …

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