Author
Joe Farrell
Chief Product Officer
Joe is co-founder and Chief Product officer at BiTE Interactive. A project management expert, he has helped deliver critically acclaimed, financially successful interactive and mobile projects around the globe. He specializes in Jobs-to-be-Done methodology and Behavior Driven Development, and is the company’s best indoor skydiver (a title hotly contested by Brant DeBow).
Published Posts
How to Do BDD and Agile Well for Your Mobile App Project
In a previous post I wrote about how Jobs to be Done theory can be used to develop a clear and powerful mobile strategy. But once you have this mobile strategy in place, and have developed your stories, how do you then execute BDD well in an Agile environment? Going from a waterfall, fixed-price …
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Why Uber, Snapchat and Tinder are So Successful Despite Themselves
Mobile Apps have created a new generation of tech moguls. As with everything in mobile, app innovations move at lightning speeds, and so does the creation of billionaire entrepreneurs. Take 23-year old CEO and co-founder of Snapchat Evan Spiegel. Snapchat has a current valuation of $10 billion. Just to get a little perspective, Spiegel …
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Net Neutrality: A Primer
This Thursday, February 26, Net Neutrality comes up for a vote (that is, if the Republicans don’t get their wish for a delay), and it looks likely to go through. Obama has expressed his support, and the tide of public opinion is on the side of Neutrality. If you’re like a lot of people, …
How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy
As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …
Mobile Payments, Loyalty Programs and Your App
Brand agnostic consumers to loyalist customes. Loyalty programs are nothing new. 46% of consumers consider loyalty benefits when planning their purchases. What is new is the unprecedented ability to connect with your consumers at the point of sale using mobile to drive loyalty participation, engagement and ultimately, increase sales. According to mobile analytics firm …
Jobs To Be Done, Good Enough and Your Mobile App
The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, …
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Microsoft’s Rigidity has Scarred Them
Microsoft is by any estimation a successful company and at a $380B market cap nobody would suggest otherwise. But over the past few years I’ve watched them go from an indomitable force to a company struggling to maintain its position. Why? Vanity Fair did an in-depth examination of the catastrophic effect of Steve Ballmer’s reign, …
Mobile Design Trends for 2015
Mobile is no longer a trend but the new standard. In 2014, mobile continued to pave its way to the forefront of the marketing, digital and consumer worlds. Mobile apps have greatly influenced design this past year and will continue to do so in 2015, with Apple and Google in the forefront of the design …
