Author
Joe Farrell
Chief Product Officer
Joe is co-founder and Chief Product officer at BiTE Interactive. A project management expert, he has helped deliver critically acclaimed, financially successful interactive and mobile projects around the globe. He specializes in Jobs-to-be-Done methodology and Behavior Driven Development, and is the company’s best indoor skydiver (a title hotly contested by Brant DeBow).
Published Posts
Branding, the App Store and Your Mobile App Marketing
I recently talked about the importance of consistent branding in your mobile app design. Today I’ll talk about how equally vital it is that your branding be clear and consistent in the App Store as well. Franchisees: get ‘em in line If your brand has franchises, it’s essential that they adhere to the same mobile …
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Where’s the Branding in Your Mobile App?
Branding. You know, that thing you and your agency of record spent millions of dollars on so that everyone knows who you are – your name, your product, your essence. So if branding is so important, why are so many brands getting it wrong with their mobile apps? Today we’ll talk about mobile app branding …
How to Manage Your Agency’s Mobile App UX in an Agile Environment
More brands and agencies are moving towards Agile as they realize the power, speed and efficiency of this process. But how does a product owner manage UX in an iterative environment where scope isn’t fixed? In traditional Waterfall methodology, wireframes and comps are created, internally review, edited, reviewed again, presented to the client, feedback collected, …
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Mobile Apps that (Continue to) Surprise and Delight
With stellar design, advanced functionality, unprecedented success, surprising innovation, unsurpassed longevity or a combination of all, these are the apps that continue stand out in the sea of 1.5 million (and counting). Monument Valley Released by UsTwo in 2014, this surreal, interactive game turns perspective on its head in a visually exquisite programming achievement. It’s …
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Gamification and Your Mobile App Development
How to perfect gamification in your app. Gamification is one of the most popular buzzwords when discussing mobile app strategy. So what does it mean? Gamification is the application of game mechanics to non-game contexts, encouraging action and rewarding accomplishments. Over the past few years, more and more product owners have come to me asking …
Caveat Emptor: Why Most M&As Destroy Value
Between 2009-2013 Google, Inc made a staggering 69 acquisitions, Facebook 33, and lately Yahoo seems to acquiring companies (112 to date) faster than you can say Marissa Mayer. Most of these acquisitions center around mobile. But there’s a persistent belief in big business that mergers and acquisitions inherently destroy the value of the acquired company. …
How a Cucumber Helps Your Three Amigos Speak Pidgin
Mobile app development needs to move fast, which means using Agile and Agile user stories. Agile user stories typically follow the following format: As a __, I want to __, so that __. User stories are typically written by the Product Owner. In many cases, developers and QA resources are specifically excluded from this process. …
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2014 Automotive Mobile App Study
With over 30 years of combined experience working with some of the biggest automotive brands in the business, Brant and I are passionate about automotive, mobile and the opportunities for innovation in this space. This is our second year conducting an in-depth analysis of the state of mobile automotive apps in the US App Store. …
