Author
Joe Farrell
Chief Product Officer
Joe is co-founder and Chief Product officer at BiTE Interactive. A project management expert, he has helped deliver critically acclaimed, financially successful interactive and mobile projects around the globe. He specializes in Jobs-to-be-Done methodology and Behavior Driven Development, and is the company’s best indoor skydiver (a title hotly contested by Brant DeBow).
Published Posts
Why Some Brands Just Don’t Need a Mobile App
How to determine when to make an app and when to try a different method like a Responsive site. When marketing your brand, you might assume a mobile app is the way to go. You may be surprised to learn they’re not always the right choice. Apps are incredibly powerful tools that help deliver real …
How Agile Changed the Mobile App Development Game
Why is Agile is the best choice for your brand? In 2010, I transitioned H&R Block’s mobile app development program from the fixed price/scope model to Agile. Solving many of the flawed assumptions inherent in fixed scope development was a big job but by far the largest and most beneficial shift I helped them make. …
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How iBeacons are Revolutionizing Mobile App Development and Retail
How can your mobile app benefit? iBeacons have only been around since the release of iOS 7, but already they’re revolutionizing the way people shop, bridging the gap between online and in-store shopping and helping solidify mobile’s place in the retail space. How do they work? Small, inexpensive Bluetooth transmitters, Apple calls iBeacons, “a new …
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What Your Brand Can Learn from Free-to-Play Games
Wildly successful and designed to appear light and carefree, free-to-play (FTP) games are based on decades of research on why we consume and what compels us to purchase. These games may appear to be a highly successful island unto themselves providing limited insights for non-game brands. But if we take a closer look we can …
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Making Your Mobile App and Mobile Website Work Together
Follow these two steps for a successful, holistic and cohesive mobile web and mobile app development strategy. Many brands see mobile web and apps as an either/or choice. Others try to mirror their app and mobile website or worse, withhold key features from one to help ‘encourage’ greater use of the other. All this is …
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Why Your App Shouldn’t Have the Kitchen Sink
How to keep your mobile app development targeted and successful. When creating a mobile app it can be tempting to include all the possible bells and whistles you can think of. But really, your app should remain simple and focused to be a success. Here are some key points to remember to keep your app …
The Evolution of Post-Amazon Retail and Your Mobile App Development
Three Ways Your Mobile App Can Help You Compete It’s hard to believe that retail giant Amazon only started in 1996. I remember when they were an interesting novelty, and now they dominate nearly every area of retail space from book publishing to food. 47% of shoppers said that online is their favorite place to …
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Why Your Brand Must Translate Your Mobile App
Neglecting to translate your app is neglecting an opportunity engage your users in the language that’s relevant to them. It’s difficult to understand why a brand wouldn’t offer an app in the language their users speak, especially in a country where a full 20% of citizens are non-English speakers. Hispanics in particular are the demographic …
