Author
Joe Farrell
Chief Product Officer
Joe is co-founder and Chief Product officer at BiTE Interactive. A project management expert, he has helped deliver critically acclaimed, financially successful interactive and mobile projects around the globe. He specializes in Jobs-to-be-Done methodology and Behavior Driven Development, and is the company’s best indoor skydiver (a title hotly contested by Brant DeBow).
Published Posts
The Three Keys to Mobile App Success
There are now over 1.5 million apps on the App Store. With so much competing for your customers’ attention it takes even more to cement yourself into the top 10 or so apps that users turn to on a regular basis. 1. Build to the Platform Building to the platform means far more than just …
Is Your (Lack of) Mobile Strategy Fracturing Your Brand?
The key to a successful mobile app strategy is to build the fewest (yes, the fewest!) number of a highly branded, platform specific, well designed app(s) with the most high value features that solve your customers real problems. It takes a great deal of time, money and effort to get a user to go to …
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