THE GERM OF AN IDEA
While working on H&R Block’s app BlockMobile, we saw the copy deck dilemma at its worst. The pace of pre-tax-season coupled with last minute tax code changes and complex legal regulations meant copy management was now no longer just a matter of cost and resource allocation; there was serious risk involved for the client as well. Traditional copy decks were a huge liability, so we set about fixing the problem.
BITEWRITER IS BORN
Seeing our clients struggle with copy gave us an idea: instead of putting up with the status quo, why not create a permanent solution to make copy management work for our clients? So, we set about creating BiteWriter. A cloud-based, real-time copy management solution. BiteWriter was developed from the ground up to allow writers, stakeholders and designers to review and revise copy in spreadsheets rather than clunky, awkward copy decks. Those revisions are then automatically pushed to your latest Android and iOS builds, ensuring that your copy is always up-to-date and not slowing you down.
We developed a powerful tool that has become the last word in mobile copy management.