OUR STORY BEGINS
The tight deadlines and ultra-fast pace of pre-tax-season mean copy solutions have to keep up. Marketing messaging, focus group feedback, tax code, legal compliance, and regulations change content at lightning speed. Using a traditional copy decks becomes a ponderous, expensive, and incredibly risky proposition. For a client like Block, the possible ramifications of mistakes are huge, since even the smallest error can cost their clients money. Managing this massive risk in all aspects of app development was key to making BlockMobile a success, and the potential risks in the copy alone were more than they could tolerate.
THE PLOT THICKENS
As an agency we’ve seen copy issues slow progress, add project risk, and cost money time and time again. So we decided to create a unique solution to these age-old problems. We built BiteWriter, our extraordinary tool for managing copy. Sidestepping slow and clumsy copy decks, it allows writers and stakeholders to review copy and make changes in a simple spreadsheet which then get pushed with the latest iOS and Android apps builds. But we didn’t stop with just copy: H&R Block also needed to deliver their app in Spanish. Luckily, our translation tool BiteLingual works seamlessly with BiteWriter to allow easy, accurate, and fast copy changes in any language.
Not only did we solve H&R Block’s problem, we created a solution to solve the problem of copy for every client to come.