Originally, Infiniti and their IAOR planned to just make an animated version of their pre-existing e-brochure. Instead, we came in and crafted a fully interactive mobile experience that took full advantage of every bit of the iPad’s capabilities to produce the best (and most gorgeous) automotive app in the AppStore. Finding inspiration in everything from drifting cherry blossom petals to ink on calligraphy paper, our ideas required deep brand knowledge, world class creative and the programing talent to execute flawlessly. A spinning prism control, objects orbiting one another, a dynamically growing structure, video behind floating panels…none of these things existed in any app at the time. Our technical expertise allowed us to tweak the standard iOS controls to produce gorgeous, ahead-of-their-time interfaces and bring Infiniti’s vision to life.
We spent countless hours studying video of falling cherry blossoms to perfect the app’s look of blossoms drifting down the screen. Using the motion and innate beauty of the iPad’s accelerometer, we made some blossoms fall with a flick of the user’s wrist or drift slowly if the iPad were tilted. We created a custom, Japanese calligraphy tool to carry Infiniti’s graceful script throughout the app. These natural touches, married with the sleek videos, photo galleries and interactive specs, created a stunning and delightful experience. More than mere artifice, the app was developed and designed for scale and longevity, meaning model year-end changes could be done seamlessly and without costly code changes and redesigns.
The end result was a technically rigorous and creatively breathtaking app.