KNOWING THE LANDSCAPE
We keep an incredibly close watch on the app-development community, making sure every strategic decision we make is backed up by hard data, industry knowledge and constant communication with other developers and industry leaders. We also have key relationships within Apple, giving us yet another way to make sure that our clients avoid wrong turns. We were able to call our contact at Apple’s Review Board on Infiniti’s behalf, confirming our suspicions that their original idea wouldn’t fly. We scrapped it and built a robust, beautiful and usable app from scratch, taking full advantage of the iPad’s capabilities and creating something Infiniti (and the AppStore) could be proud of.
CONFIGURABLE AND REUSABLE
Automotive models change every year, and recreating the app afresh at year’s end is a prohibitively expensive process. We created a completely configurable app, allowing Infiniti to change every aspect from model specs and animation speeds, to image placement and functional changes. This meant that the foundation was laid to update the app with their newest models without the need for time-consuming, costly code and design changes. Our ability to always anticipate what’s around the next curve means that we design not only for current needs, but for the challenges our clients will face in the future.
Our unprecedented access to Apple’s review board took this journey from assured disaster to perfect success.