Nestlé’s IAOR didn’t have the in-house mobile experience nor the Enterprise Release process knowledge to complete the project. We were brought in by the agency to not only create the app with its full suite of social media featurettes, but to manage the Enterprise release and its installations in anticipation of the executive summit.
We were able to bring the concept of social media home to hundreds of busy Nestlé executives, creating a social media playground for the conference. Building this social-media-heavy app from scratch in such a short time was a considerable challenge. Installing and testing that app without the ability to even visit the conference site beforehand was a major undertaking.
From initial concept to fully functioning, installed Enterprise apps, we had only five weeks.