DEFINING USERS’ TASTES
The Rachael Ray organization uses Omniture for their taxonomy and tracking, but didn’t implement tagging for their app. We stepped in and added mobile analytics that allowed them to track user behavior across all their platforms. Do mobile users look for more dessert recipes? How do they use their shopping lists differently than desktop users? We took their mobile user data from nonexistent to indispensable.
MANAGING THE DATA
Managing analytics is a deceptively complex process. Tagging frameworks are difficult to organize and challenging for product owners to comprehend. Traditionally, they have to be manually entered by programmers, which is a time-consuming and costly process fraught with the potential for serious data error. We wanted to create a solution that would not only solve Rachael Ray’s mobile analytics needs, but would solve the problem for all our clients to come. Our experience managing the data for TastyBytes led to the development of BiteTrack, our automated and user-friendly analytics-management tool.
We created a solution that solved Ray’s mobile analytics needs, and all our clients to come.