THE NOMINATIONS ARE IN
There had never before been a contest app on the App Store. Would Apple go for it? We combed through Apple’s developer agreements, hunted for rumors and got the ‘okay’ from our legal team. It was clear: Apple didn’t have any rules excluding contests, so the real work began. We worked tirelessly to secure the prize and ensure the contest conformed to all laws and regulations in every state. It was a huge undertaking, alongside the creation of a sophisticated and secure back-end server and the complex integration of third-party APIs and cutting-edge features for the iOS client. But we managed it, and created an app that would take people from pre-Oscar buzz, to live updates on the night itself, to post-Oscar results (and hopefully give someone a check for $1 million).
AND THE WINNER IS...
When we submitted the app to Apple, we were surprised and horrified to hear it had been rejected because contests weren’t allowed due to an “unwritten policy”. We knew Apple was just protecting their users from potentially illegal sweepstakes and contests. But that wasn’t us and we were devastated. Luckily, giving up isn’t in BiTE’s makeup, so we called, emailed, called again (and again), slowly working our way up the ladder and navigating past the repeated “no”s. With the night of the Oscars only weeks away, the pressure increased each hour we got closer to the app’s hard expiration date: Oscar night. Our absolute tenacity finally paid off when we reached an ally on the Review Committee who offered to plead our case. And with our ally’s help we did so, successfully. Not only was The Red Carpet App place on sale on the App Store, it was featured by Apple -- twice. And just in time for the big night. We went from devastation to elation. We didn’t just get our app listed in the store, we changed policy at Apple, convincing them to officially allow contests and use our app as a model.
We didn’t just get our app listed in the store, we changed policy at Apple.