Strategy

The 4 Forces Applied: Why Microsoft’s Conversion Tool Won’t Entice iOS Developers To Windows

Microsoft’s newly announced conversion tool for bringing iOS code to Windows will not be compelling enough to move developers over. The 4 Forces help explain why. The 4 Forces are a lens used to look at why people decide to change their behavior to use a new product or service. It is a wonderfully helpful …

The 4 Forces Applied: Why Microsoft’s Conversion Tool Won’t Entice iOS Developers To Windows Read More »

How to Do BDD and Agile Well for Your Mobile App Project

In a previous post I wrote about how Jobs to be Done theory can be used to develop a clear and powerful mobile strategy. But once you have this mobile strategy in place, and have developed your stories, how do you then execute BDD well in an Agile environment? Going from a waterfall, fixed-price agency …

How to Do BDD and Agile Well for Your Mobile App Project Read More »

How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy

As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process are …

How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy Read More »

Jobs To Be Done, Good Enough and Your Mobile App

The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, or …

Jobs To Be Done, Good Enough and Your Mobile App Read More »

The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development

The central question of your mobile app development should be, “What job is the customer hiring my mobile app to do?” While this may seem like an obvious starting point, I have rarely seen companies employ the “getting the job done” test while developing their mobile app. Below are the “do’s” and “don’ts” to make …

The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development Read More »

Making Your Mobile App and Mobile Website Work Together

Follow these two steps for a successful, holistic and cohesive mobile web and mobile app development strategy. Many brands see mobile web and apps as an either/or choice. Others try to mirror their app and mobile website or worse, withhold key features from one to help ‘encourage’ greater use of the other. All this is …

Making Your Mobile App and Mobile Website Work Together Read More »

The Evolution of Post-Amazon Retail and Your Mobile App Development

Three Ways Your Mobile App Can Help You Compete It’s hard to believe that retail giant Amazon only started in 1996. I remember when they were an interesting novelty, and now they dominate nearly every area of retail space from book publishing to food. 47% of shoppers said that online is their favorite place to …

The Evolution of Post-Amazon Retail and Your Mobile App Development Read More »