Strategy


The Asymmetrical Advantage of Distributed Teams

I’ve talked before about BiTE’s completely distributed team, and how I think this is one of the keys to our success. Not only does it vastly open up the talent pool when looking for new team members but it decreases turnover while increasing productivity and flexibility. I’m often asked how we deal with the “inherent …

The Asymmetrical Advantage of Distributed Teams Read More »


The 4 Forces Applied: Why Microsoft’s Conversion Tool Won’t Entice iOS Developers To Windows

Microsoft’s newly announced conversion tool for bringing iOS code to Windows will not be compelling enough to move developers over. The 4 Forces help explain why. The 4 Forces are a lens used to look at why people decide to change their behavior to use a new product or service. It is a wonderfully helpful …

The 4 Forces Applied: Why Microsoft’s Conversion Tool Won’t Entice iOS Developers To Windows Read More »


Why Focus Groups Lead to Horrible Software

  The first rule of great product development is: Don’t ask the customer what they want. But why? Well, customers have no idea what they want. More importantly, they can’t tell you why they really buy your product. I love the Henry Ford’s quote, “If I’d of asked people what they wanted, they would have …

Why Focus Groups Lead to Horrible Software Read More »


What a Successful Slack Implementation Looks Like

Tips to make Slack an amazing tool for your team. At BiTE, we’re huge fans of Slack. For the uninitiated, Slack is an amazing collaboration tool. It starts with chat; both person-to-person as well as group chats (“channels” in Slack parlance) are exceptional. It handles sharing files between team members, offers integrations to other services, …

What a Successful Slack Implementation Looks Like Read More »


The Path Less Traveled for Talent Recruitment and Retention

According to London Business School’s Annual Global Leadership Summit poll, over a third of surveyed companies project more than 50% of their workforce will work remote by 2020. That may seem like a surprising number until you realize how much a remote workforce could benefit your company. Here’s how it benefited ours: When Brant DeBow …

The Path Less Traveled for Talent Recruitment and Retention Read More »


What Shoveling Snow Taught Me About Making Great Mobile Apps

How shoveling snow this winter helped me contemplate what makes great software I live at the top of a steep and twisting driveway that quickly turns into what I’ve described to my team in Slack as “a snowy deathcoaster”. While spending a few hours trying to end my family’s snow-exile, my mind drifted to thoughts …

What Shoveling Snow Taught Me About Making Great Mobile Apps Read More »


How to Do BDD and Agile Well for Your Mobile App Project

  In a previous post I wrote about how Jobs to be Done theory can be used to develop a clear and powerful mobile strategy. But once you have this mobile strategy in place, and have developed your stories, how do you then execute BDD well in an Agile environment? Going from a waterfall, fixed-price …

How to Do BDD and Agile Well for Your Mobile App Project Read More »


How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy

  As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …

How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy Read More »


Jobs To Be Done, Good Enough and Your Mobile App

  The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, …

Jobs To Be Done, Good Enough and Your Mobile App Read More »


Where’s the Branding in Your Mobile App?

Branding. You know, that thing you and your agency of record spent millions of dollars on so that everyone knows who you are – your name, your product, your essence. So if branding is so important, why are so many brands getting it wrong with their mobile apps? Today we’ll talk about mobile app branding …

Where’s the Branding in Your Mobile App? Read More »


    Sign Up

    Subscribe to our newsletter for tech tips, analysis, and more.