Strategy
Jobs To Be Done, Good Enough and Your Mobile App
The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, …
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Where’s the Branding in Your Mobile App?
Branding. You know, that thing you and your agency of record spent millions of dollars on so that everyone knows who you are – your name, your product, your essence. So if branding is so important, why are so many brands getting it wrong with their mobile apps? Today we’ll talk about mobile app branding …
How CTOs and Managers Can Help Their Engineers be Great at Mobile App Development
Provide the best tools, carve out time to learn, and remove distractions and obstacles. There’s an adage that to earn a small fortune in the stock market you only need one thing: start with a large one. Similarly, if you want your engineers to do great work, it’s a good idea to hire great engineers. …
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Offshoring Your Mobile App Development Will Not Save You Money or Time
Offshoring may be attractive but it’s a dangerous choice. I lived in Hyderabad, India for six months managing a large telecommunications software project. During my 20+ year career I have worked with offshore developers from all across the world: India, Eastern Europe and South America. These experiences helped me come to understand why offshore projects …
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The Do’s and Don’ts of Jobs-to-be-Done and Your Mobile App Development
The central question of your mobile app development should be, “What job is the customer hiring my mobile app to do?” While this may seem like an obvious starting point, I have rarely seen companies employ the “getting the job done” test while developing their mobile app. Below are the “do’s” and “don’ts” to make …
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Making Your Mobile App and Mobile Website Work Together
Follow these two steps for a successful, holistic and cohesive mobile web and mobile app development strategy. Many brands see mobile web and apps as an either/or choice. Others try to mirror their app and mobile website or worse, withhold key features from one to help ‘encourage’ greater use of the other. All this is …
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Why Your App Shouldn’t Have the Kitchen Sink
How to keep your mobile app development targeted and successful. When creating a mobile app it can be tempting to include all the possible bells and whistles you can think of. But really, your app should remain simple and focused to be a success. Here are some key points to remember to keep your app …
5 Mobile Apps every CTO should know (but might not)
The best apps to keep you focused and productive. CTOs have seemingly endless lists of tasks and trends to stay on top of. It would take a near-Herculean effort to keep up with every change in the world of mobile app development along with your own seemingly endless list of tasks. Luckily, there are a …
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