Strategy
The Evolution of Post-Amazon Retail and Your Mobile App Development
Three Ways Your Mobile App Can Help You Compete It’s hard to believe that retail giant Amazon only started in 1996. I remember when they were an interesting novelty, and now they dominate nearly every area of retail space from book publishing to food. 47% of shoppers said that online is their favorite place to …
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The Three Keys to Mobile App Success
There are now over 1.5 million apps on the App Store. With so much competing for your customers’ attention it takes even more to cement yourself into the top 10 or so apps that users turn to on a regular basis. 1. Build to the Platform Building to the platform means far more than just …
Is Your (Lack of) Mobile Strategy Fracturing Your Brand?
The key to a successful mobile app strategy is to build the fewest (yes, the fewest!) number of a highly branded, platform specific, well designed app(s) with the most high value features that solve your customers real problems. It takes a great deal of time, money and effort to get a user to go to …
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