This Week In Mobile
American Eagle To Launch iBeacon Trial Next Month
American Eagle To Launch iBeacon Trial Next Month iBeacons represent a whole new way from brands (especially retail) to communicate, engage, serve and rewards customers. American Eagle continues to be on the leading edge with mobile. I can’t wait to go into an AE retailer next month and see this work first hand.
Go Ahead, CES 2014 – Prove There’s Tech I Want To Wear | TechCrunch
Go Ahead, CES 2014 – Prove There’s Tech I Want To Wear | TechCrunch Darrel Etherington with an excellent take in the current slew if “wearable” tech. His point amounts to this: if you’re selling a consumer device, then show me something normal people would immediately see the value in wearing. Don’t come with something …
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When will smartphones saturate?
When will smartphones saturate? Horace Dediu has been doing some interesting work with logistic growth functions and forecasting smartphone adoption rates. He continues that here, applying the data to not only the US market, but also the global market. And he reminds us that the North American smartphone market is only 11% of the global …
How many Americans will be using an iPhone when the US smartphone market saturates?
How many Americans will be using an iPhone when the US smartphone market saturates? Very interesting graphs/analysis from Horace Dediu. His prediction is that the US smartphone market will be at saturation (90% ownership) in Feb 2017 and that the IPhone will enjoy a 68% marketshare. Read on for how he arrives at this, but …
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What does mobile scale mean?
What does mobile scale mean? This was posted a while back by Ben Evans, but as we kick off 2014, it’s a great piece to really wrap your head around. It’s not just that smartphones are selling exponentially quickly, but rather that the fundamental nature of the internet is changing. The scale is overwhelming – …
In online shopping, touch appears to beat click – The Boston Globe
In online shopping, touch appears to beat click – The Boston Globe Boston Globe, reporting on a new study done by Boston College: “When consumers participating in the study reached out and touched an image on a touchscreen, the experience nearly rivaled their feelings of touching merchandise in a brick-and-mortar store, according to the measure …
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Bundling and Pricing Innovation
Bundling and Pricing Innovation Horace Dediu on the aforementioned suggestion that smartphone subsidies will go away. His take is that carriers are unlikely to find real “unbundled” alternatives that they would like – that the demands of building and maintaining the networks will drive their need to stabilize the relationship with the customer, which drives …
Moonshot
Moonshot Horace Dediu on the iteration and “small wins” that drive a consumer product. Sometimes the big sweeping visions do actually foresee the future, but to do it in a way that wins, you have to be doing a new, useful job for your customers. It calls to mind Steve Jobs telling the shocking story …