Facebook Adds Mobile Video Ads Facebook’s CPA campaign is the first highly targeted real and potentially effective solution to the app marketing and discovery problem. Hard to believe it took nearly 5 years to see solves for such a fundamental problem. Let’s hope the numbers add up for reasonable ROI. Marketers opting for CPA bidding …

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Smartphones are making shopping more fun Shopping is getting even more fun and repackaged as entertainment. Mobile phones are being used as entertainment devices, relied on to fill short periods of empty time with engaging diversions. For many, shopping is what they like to do, and social shopping apps like Wanelo and Poshmark are seeing …

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How Affluents Use Smartphone And Tablets One of the most profound changes in the Affluent marketplace has been their rapid adoption of mobile devices. Over the past two years, tablet ownership among Affluents ($100K+ in annual household income) rose from 9% to 41%, while smartphone ownership rose from 45% to 63%.  These figures are even …

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Daring Fireball: Design Quality and Customer Delight as Sustainable Advantages A long, quality article from John Gruber on Apple bear arguments. He argues convincingly that Apple’s biggest danger is stumbling in its design and quality. They occupy the high end of the market and, as such, they must continue to provide high end, differentiated products. …

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Facebook ad profit a staggering 1790% more on iPhone than Android This study from Nannigans has been getting a lot of mention (and rightfully so) for its staggering stat that they are seeing almost 18 times more profit from Facebook ads on iOS over Android. But a key stat for retailers is that they are …

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Apple hires Burberry CEO as SVP of Retail – stratēchery by Ben Thompson Ben Thompson on Apple’s hire of Burberry CEO. He is absolutely right that these luxury/fashion hirings of late (Apple also hired Yves Saint Laurent’s former CEO) point to the fact that Apple was doubling down on its luxury status in its lack …

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When will the European Union Five reach smartphone saturation? Horace Dediu looks at the convergence of the US and EU5 smartphone markets and predicts we will reach saturation in about 2 years. Saturation here means that nearly (but not 100%) of adults who purchase their phone (eg not kids, and not employer-provided phones) will have …

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Getting Apps Ready for Cyber Monday Many big brands don’t understand the most fundamental change that mobile apps have brought about. When it comes to mobile, state-of-the-art is not about reliably delivering cloud services. State-of-the-art is all about connecting with human emotions. If you don’t keep your eyes on that prize, you’ll miss both your …

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