The price of the 5C Ben Evans on the one piece of information not leaked ahead of Apple’s announcement – the price of the 5C. He details out the careful balancing act that Apple must perform: price the phone at an aggressively low number and you’ll throw away profits in the US (because carrier subsidies …

The price of the 5C Read More »

Mobile Taking Over E-Commerce More evidence that this year will be the year when mobile commerce explodes in the U.S. This year, eMarketer expects that mobile’s share of all holiday mcommerce will reach 16% – up from the firm’s previous prediction of a 15% share. This equates to $9.8 billion of the 61 Billion projected …

Mobile Taking Over E-Commerce Read More »

The Deal That Makes No Sense – stratēchery by Ben Thompson Ben Thompson – himself a Microsoft alum who worked on windows phone – furthers the earlier post from Matt Drance by calling the Nokia buy “the deal that makes no sense.” He posits a very likely theory: Nokia was either going out of business …

The Deal That Makes No Sense – stratēchery by Ben Thompson Read More »

Customize the Shopping Experience through Mobile Marketing – Business 2 Community With 80% of consumers looking for a customized shopping experience, combined with the concern CMOs have for engaging customers, it is clear that new strategies are needed – and mobile should come to mind as an area with a great deal of potential. 

Apple Outsider » Microsoft Buys Nokia for €3.79B Matt Drance with an excellent rundown of the Microsoft-Nokia acquisition. The whole thing is a must-read, but there’s two particularly salient points worth highlighting. First, he points out that bad acquisitions were a hallmark of Ballmer’s tenure. No one seemed to be bringing this up in discussing …

Apple Outsider » Microsoft Buys Nokia for €3.79B Read More »

Unforgiven, Continued Horace Deidu checks in on a phenomena he observed a while back. Any mobile phone vendor that has reported a loss in even just one quarter has never made it back to profitability. Of the 18 vendors this has been true of, 15 were acquired or merged and the remaining 3 are circling …

Unforgiven, Continued Read More »

App Developers Missing Out On Hispanic Market Shelly Kramer cites BiTE’s AdAge article and continues the theme that app brands are missing a huge opportunity to reach the underserved Hispanic market. In the past translation was a difficult, painful and entirely separate project whose cost was tough to justify. This is precisely why we built …

App Developers Missing Out On Hispanic Market Read More »

If Apple is Disrupted, Will We Blame Tim Cook? – stratēchery by Ben Thompson A thought exercise from Ben Thompson that envisions what a possible disruption to Apple would look like – and how that might color our reaction to Ballmer’s ret(f)iring differently. The broader point is that disruption is the kind if thing we …

If Apple is Disrupted, Will We Blame Tim Cook? – stratēchery by Ben Thompson Read More »