Dark Matter

Horace Dediu follows up on the Ben Evans piece posted earlier and coins a new term: Dark Matter Android – those tablets that are largely unmeasurable but are selling in vast quantities. Horace’s fundamental observation is that the relevance of these dark matter tablets is determined by what jobs they and the iPad are hired to do. If they are only good for playing video, then they are a low-end disruption threat only if that’s the real primary job people are hiring the iPad to do.