Do ads work? The ad budgets of various companies
The dig on Apple used to be that they were a “vertically integrated marketing company” – i.e. they were more like a technological Coke, selling machines just based on slick ads alone. Now, they have one if the strongest brands out there and rivals like Samsung and Microsoft are spending money like crazy while Apple spends a tiny fraction. Horace Dediu looks through the numbers with some great charts.
This week’s main story, of course, was Apple’s WWDC. This year’s “one more thing” was Apple Music. There was an equal mix of good and bad in the oddly long, painfully awkward unveiling. A meandering, dad joke-heavy mess of a presentation, it did give us something to think about. Why music? Apple shouts from the …
Apple Music: The good, bad, and Eddy Cue’s shirt Read More »
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