Ecosystem maths

Excellent “back of an envelope” analysis of Apple and the ecosystem of iOS against the larger backdrop of the entire smartphone/tablet market and Android. Benedict expands on this in one of the recent Cubed podcasts where he said “Apple and Google have both won the smartphone/tablet ecosystem wars in that they both pretty much got what they wanted.” Interesting to see how all of this is playing out and how little we all know or can even guess about where it will be in even 5 years or so. The sheer size and scale of the mobile revolution is overwhelming.