This Week In Mobile
Facebook ad profit a staggering 1790% more on iPhone than Android
Brant DeBow
Written on October 21, 2013
Facebook ad profit a staggering 1790% more on iPhone than Android
This study from Nannigans has been getting a lot of mention (and rightfully so) for its staggering stat that they are seeing almost 18 times more profit from Facebook ads on iOS over Android. But a key stat for retailers is that they are seeing a 153% ROI on Facebook ads. Facebook is really heating up on the mobile ad front and it’s not looking like anyone will catch them soon.
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The FTC’s Next Strike on Data Privacy
Remember last week when we talked about the new avalanche of lawsuits against Facebook? Well it gets worse for the social media giant (whether or not it’s better for us remains to be seen). Yesterday, the FTC made a move that could signal future regulation of data handling: They demanded all of it. The data, …
