This Week In Mobile
How Affluents Use Smartphone And Tablets
Brant DeBow
Written on October 22, 2013
How Affluents Use Smartphone And Tablets
One of the most profound changes in the Affluent marketplace has been their rapid adoption of mobile devices. Over the past two years, tablet ownership among Affluents ($100K+ in annual household income) rose from 9% to 41%, while smartphone ownership rose from 45% to 63%. These figures are even higher if we examine household (rather than personal) ownership…
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