If Apple is Disrupted, Will We Blame Tim Cook? - stratēchery by Ben Thompson

A thought exercise from Ben Thompson that envisions what a possible disruption to Apple would look like – and how that might color our reaction to Ballmer’s ret(f)iring differently. The broader point is that disruption is the kind if thing we see crystal clear, but only in the tear view mirror. What is obvious now was very hard to see at first.