Boston Globe, reporting on a new study done by Boston College:
“When consumers participating in the study reached out and touched an image on a touchscreen, the experience nearly rivaled their feelings of touching merchandise in a brick-and-mortar store, according to the measure of satisfaction used in the study.”
Astounding research and food for thought for any retailer who has a web presence but does not take advantage of apps. This is what makes smartphones and tablets so engaging – the experience of directly operating the things on screen is vastly more easy for normal people to comprehend than the abstraction of mice and pointers.
Photo by Roberto Nickson Ten Years of Tech We went back and forth about how to talk about the decade. Every columnist and their brother was doing a “best of” — some about which products were most influential and some about which were most successful. But we wanted to tell you which products meant …