MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success
Recent research shows that only one in every ten senior marketing and information technology executives believe that the Chief Marketing Officer (CMO) – Chief Information Officer (CIO) relationship and collaboration is at the right level. The CMO and CIO – who together control significant portions of the corporate budget to propel marketing and provide market research for products and services – need to work together in order to drive success in the rapidly evolving digital age. So why the disconnect, and what can be done about it?
Microsoft is by any estimation a successful company and at a $380B market cap nobody would suggest otherwise. But over the past few years I’ve watched them go from an indomitable force to a company struggling to maintain its position. Why? Vanity Fair did an in-depth examination of the catastrophic effect of Steve Ballmer’s reign, …
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