This Week In Mobile
MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success
Brant DeBow
Written on September 13, 2013
MediaPost Publications The CMO-CIO Disconnect: Stronger Collaboration Drives Digital Success
Recent research shows that only one in every ten senior marketing and information technology executives believe that the Chief Marketing Officer (CMO) – Chief Information Officer (CIO) relationship and collaboration is at the right level. The CMO and CIO – who together control significant portions of the corporate budget to propel marketing and provide market research for products and services – need to work together in order to drive success in the rapidly evolving digital age. So why the disconnect, and what can be done about it?
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