Mobile App Ads for Engagement and Conversion

Facebook continues its charge to become the Adwords of mobile. This is yet another huge problem that Facebook solves for app developers. If you recall, we did a study that got some press back in April/May that showed just what a wasteland there is for forgotten apps on our phones. Facebook first solved the discovery half of the problem – how do users find your app when there are 1 million plus apps – and now they are solving the problem of keeping your app in a user’s regular rotation.