Mobile App Ads for Engagement and Conversion
Facebook continues its charge to become the Adwords of mobile. This is yet another huge problem that Facebook solves for app developers. If you recall, we did a study that got some press back in April/May that showed just what a wasteland there is for forgotten apps on our phones. Facebook first solved the discovery half of the problem – how do users find your app when there are 1 million plus apps – and now they are solving the problem of keeping your app in a user’s regular rotation.
Remember last week when we talked about the new avalanche of lawsuits against Facebook? Well it gets worse for the social media giant (whether or not it’s better for us remains to be seen). Yesterday, the FTC made a move that could signal future regulation of data handling: They demanded all of it. The data, …
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