Strengthening an internal team with specialist knowledge.
700 Users, 5 Weeks, 100% Success
For Nestlé’s social-media-focused Executive Summit, they wanted to create a mobile event app that would guide, educate and get the attendees excited about the potential of social media. With 700 attendees, this required a potentially complicated iOS Enterprise Program release. The app needed to be on-site, functioning perfectly and ready to launch on 700 separate iPod Touches. We had only 5 weeks to get there.
Vice President of Technology
Nestlé’s IAOR didn’t have the in-house mobile experience, nor the Enterprise Release process knowledge to complete the project. We were brought in by the agency to not only create the app with its full suite of social media featurettes but to also manage the Enterprise release and its installations in anticipation of the Executive Summit.
We were able to bring the concept of social media home to hundreds of busy Nestlé executives, creating a social media playground for the conference. Building this social-media-heavy app from scratch in such a short time was a considerable challenge. Installing and testing the app without the ability to even visit the conference site beforehand was a major undertaking.