New Research: Mobile Advertising Driving Purchases at Unprecedented Rate
Main findings:
Mobile Devices Driving a Substantial Percentage of Overall Conversions
Over the past year, the cross-industry conversion rate for mobile grew 28%. The industries with the highest mobile conversion rates were:
Mobile has Become the New “at-home” Device?
The iPad is the Dominant Device for Mobile Conversions
“What we’re learning is that consumers are increasingly using their mobile devices in much the same way they do with their computers when they’re at home,” stated Chad Gallagher, Director of Mobile at AOL Networks. “And, with a quarter of all digital time spent on smartphones and tablets at home, marketers are realizing that they can’t afford to run desktop-only campaigns anymore.”
Photo by Roberto Nickson Ten Years of Tech We went back and forth about how to talk about the decade. Every columnist and their brother was doing a “best of” — some about which products were most influential and some about which were most successful. But we wanted to tell you which products meant …
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