Product Strategy

Creating mobile apps capable of real market disruption requires powerful intuition. You need to not only see where the market will be, but what new problems your customers will have when they arrive.

Based firmly in the Jobs-to-be-Done methodology, we go beyond the functional reasons why customers buy, e.g. price, cost, color, size. We unearth the far more compelling social and emotional motivations that drive your customers to desire your product.

Onsite Product Development

As experts in product development and strategy, we don’t ask what is required in a mobile product. Instead, we ask what problems the product should solve for your customers.

Our product strategists reveal the complex and subconscious social, emotional and functional issues your customers face, and how innovation in mobile, web and IoT can solve those issues.

Fundamentals

Our Chief Product Officer and Chief Technology Officer dive into product development methodologies (Jobs-to-be-Done, Disruptive Innovation and Switch Interviews) that are critical to conceiving and creating successful products.

Flowcharts summarizing Jobs-To-Be-Done and Switch Interviews

Fundamentals

Our Chief Product Officer and Chief Technology Officer dive into product development methodologies (Jobs-to-be-Done, Disruptive Innovation and Switch Interviews) that are critical to conceiving and creating successful products.

Flowcharts summarizing Jobs-To-Be-Done and Switch Interviews

Customer Problems

We work with key stakeholders to understand your customers. We not only explore the functional reasons your customers hire your product; but we also discover your customers’ far more important social and emotional desires.

HOW CAN AN ONSITE BOOTCAMP HELP?
Pyramid depicts Switch Interview components: "Emotional" as base, "Social" as middle, "Functional" as top

Customer Problems

We work with key stakeholders to understand your customers. We not only explore the functional reasons your customers hire your product; but we discover your customers’ far more important social and emotional desires.

Pyramid depicts Switch Interview components: "Emotional" as base, "Social" as middle, "Functional" as top
HOW CAN AN ONSITE BOOTCAMP HELP?

Customer Problems

We work with key stakeholders to understand your customers. We not only explore the functional reasons your customers hire your product; but we also discover your customers’ far more important social and emotional desires.

HOW CAN AN ONSITE BOOTCAMP HELP?
Pyramid depicts Switch Interview components: "Emotional" as base, "Social" as middle, "Functional" as top

Customer Problems

We work with key stakeholders to understand your customers. We not only explore the functional reasons your customers hire your product; but we discover your customers’ far more important social and emotional desires.

Pyramid depicts Switch Interview components: "Emotional" as base, "Social" as middle, "Functional" as top
HOW CAN AN ONSITE BOOTCAMP HELP?

Deliverables

  • Assessment of dependencies (e.g. API support, libraries or products) that will be needed
  • A prioritized project roadmap
  • Recommendations for MVP, based on schedule and budget
  • 180-day business, strategic and post-release marketing support
  • A complete buyer’s journey map
  • Your customers’ functional, social and emotional jobs-to-be-done
  • A full production schedule, resource requirements and budget
  • High-level wireframes and functional documentation
  • grey fundamentals icon Fundamentals
  • grey customer problems icon Customer Problems
  • grey product development icon Product Development
  • grey flying envelope signifying deliverables Deliverables

Fundamentals

Our Chief Product Officer and Chief Technology Officer dive into product development methodologies (Jobs-to-be-Done, Disruptive Innovation and Switch Interviews) that are critical to conceiving and creating successful products.

Flowcharts summarizing Jobs-To-Be-Done and Switch Interviews

Fundamentals

Our Chief Product Officer and Chief Technology Officer dive into product development methodologies (Jobs-to-be-Done, Disruptive Innovation and Switch Interviews) that are critical to conceiving and creating successful products.

Flowcharts summarizing Jobs-To-Be-Done and Switch Interviews

Customer Problems

We work with key stakeholders to understand your customers. We not only explore the functional reasons your customers hire your product; but we also discover your customers’ far more important social and emotional desires.

HOW CAN AN ONSITE BOOTCAMP HELP?
Pyramid depicts Switch Interview components: "Emotional" as base, "Social" as middle, "Functional" as top

Customer Problems

We work with key stakeholders to understand your customers. We not only explore the functional reasons your customers hire your product; but we discover your customers’ far more important social and emotional desires.

Pyramid depicts Switch Interview components: "Emotional" as base, "Social" as middle, "Functional" as top
HOW CAN AN ONSITE BOOTCAMP HELP?

Product Development

Armed with complete understanding of your customers and their issues, we work with your key stakeholders to develop a product that maps directly back to the jobs your customers are hiring your mobile app to do.

Designer's sketchbook displays lightbulb surrounded by hand-drawn charts and diagrams

Deliverables

  • Assessment of dependencies (e.g. API support, libraries or products) that will be needed
  • A prioritized project roadmap
  • Recommendations for MVP, based on schedule and budget
  • 180-day business, strategic and post-release marketing support
  • A complete buyer’s journey map
  • Your customers’ functional, social and emotional jobs-to-be-done
  • A full production schedule, resource requirements and budget
  • High-level wireframes and functional documentation
The Switch process is a conversational, qualitative interview process built on two key principles:

  1. You cannot and absolutely should not ask the customer what they want.
  2. Great products go beyond functional, and do the more important emotional and social jobs that customers really want.
Wavy trail marks the stages of Switch Interviews on the way to satisfaction
Customer is pushed and pulled towards new behavior, but held back by habit and anxiety.

Designed for B2C and B2B products, Switch Interviews apply Jobs-to-be-Done product development theory to:

  • Gain a deep understanding of the events that lead up to and follow buying/using your product.
  • Obtain a clear view of your customers’ functional, social and emotional motivations and aspirations.
  • Understand the factors that propel or prevent customers from buying your mobile app.
  • Inform your product development strategy.

Get Started on Your Next Project

Contact us to discuss your next app, request a proposal, or put us right to the task of carrying your software to the finish line.