Product Strategy

Creating mobile apps capable of real market disruption requires powerful intuition. You need to not only see where the market will be, but what new problems your customers will have when they arrive. Based firmly in Jobs-to-be-Done methodology, we go beyond the functional reasons why customers buy (e.g., price, cost, color, size). We unearth the far compelling social and emotional motivations that drive your customers to desire or discard your product.

Onsite Product Development

Because your customers don’t buy requirements, the best product developers don’t ask for requirements. Instead we ask what problems your customer have.

Our product strategists reveals the complex and subconscious social, emotional and functional problems your customers have, and how innovations in mobile, web and IoT can meet their needs.

  • Fundamentals
  • Customer Problems
  • Product Development
  • Deliverables

Fundamentals

Our Chief Product Officer and Chief Technology Officer dive into product development methodologies (Jobs-to-be-Done, Disruptive Innovation and Switch Interviews) that are critical to conceiving and creating successful products.

Customer Problems

We work with key stakeholders to understand your customers. We not only explore the functional reasons your customers hire your product; we discover your customers’ far more important social and emotional desires.

Product Development

Armed with a full understanding of your customers and their problems, we work with your key stakeholders to develop a product that maps directly back to the jobs your customers are hiring your software to do.

Deliverables

  • Assessment of dependencies (e.g. API support, libraries or products) that will be needed
  • A prioritized project roadmap
  • Recommendation for MVP based on schedule and budget
  • 180-day business, strategic and post-release marketing support
  • A complete buyer’s journey map
  • Your customers’ functional, social and emotional jobs to be done
  • A full production schedule, resource requirements and budget
  • Assessment of technical dependencies
  • High-level wireframes and functional documentation

The Switch process is a conversational, qualitative interview process built on two key principles:

  1. You cannot and absolutely should not ask the customer what they want.
  2. Great products go beyond functional, and do the more important emotional and social jobs that customers really want.

Designed for B2C and B2B products, Switch Interviews apply Jobs-to-be-Done product development theory to:

  • Gain a deep understanding of the events that lead up to and follow buying/using your product.
  • Obtain a clear view of your customers’ functional, social and emotional motivations and aspirations.
  • Understand the factors that propel or prevent customers from buying your software.
  • Inform your product development strategy.

Designed for B2C and B2B products, Switch Interviews apply Jobs-to-be-Done product development theory to:

  • Gain a deep understanding of the events that lead up to and follow buying/using your product.
  • Obtain a clear view of your customers’ functional, social and emotional motivations and aspirations.
  • Understand the factors that propel or prevent customers from buying your software.
  • Inform your product development strategy.

Get Started on Your Next Project

Contact us to discuss your next app, request a proposal, or put us right to the task of carrying your software to the finish line.