UX Design
Design trends change but the fundamentals of great design remain constant.
Design is at the forefront of each of your users’ interactions with your mobile app. Aesthetics, ease of use and accessibility factor into every interaction. These are critical to your users’ experience of your product.
To build the best mobile products, we ensure every architecture, animation and design decision maps directly back to the functional, social and emotional jobs your users are hiring your mobile app to do.
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Branding -
Wireframes -
Creative Comps -
Animation -
Polish
Branding
For our startup clients, branding is usually in the early stages. This gives us the opportunity to marry your brand’s identity with the product’s jobs-to-be-done, to provide maximum impact for your customers.
With intensive client collaboration, we draw from our product strategy sessions and user personas to craft your brand identity. We create a logo, color palette, fonts and visual tone, voice and other brand elements. In the end, our startup clients leave with complete brand guideline documentation to inform web, print, social, mobile and PR.
For our established clients, the same process is applied to all new branded elements, such as an app icon or a new sub-branded website/email campaign. This allows us to give our established clients a solution specifically targeted to the platform.
Wireframes
Wireframes document the functional jobs of the product and are the first step in building your app’s UI. These form the blueprint for all interface elements and navigational systems, and fully document the product’s functionality.
During this phase, we create meaningful interaction points to ensure an intuitive, highly usable UI. We document the happy, sad and edge-case paths a user may take while interacting with the product. This includes error messaging, navigational elements and ways your app interacts with email, social media, etc.
Creative Comps
We begin the user interface design process by reflecting back on the competitor analysis and the brand guidelines. We then craft all aspects of your mobile app’s look and feel to capture and hold your users.
Each sprint progressively elaborates on the previous sprint’s creative and UX, focusing on the features and screens of the upcoming release. We always circle back to the key question: does this UI do the jobs – social and emotional, as well as functional – that users need it to do.
Animation
Purposeful interactions are an essential part of making mobile products that surprise and delight your customers. They include a wide range of microinteractions such as how much control you allow, or where to add a button or gesture.
From day one of the UX design process, we choose where and how to use purposeful interactions to delight users and give them clear but subtle guidance on their journey through the app.
From day one of the UX design process, we choose where and how to use purposeful interactions to delight users and give them clear but subtle guidance on their journey through the app.
Polish
Subtle animations, smooth transitions, and pixel perfection – Polish transforms your product from one that addresses the functional problems to one that solves the subtle and more important emotional and social problems. This is where surprise and delight hides. This is the critical step in design that elevates a product from good to great.
“BiTE made every deadline and delivered an exceptional product at the end of each sprint. As our project grew, they worked with an increasing number of departments to secure buy-in and ensure success.”
Jennifer Putney
Vice President Total Retirement Solutions
“Year after year, BiTE’s talented team of iPhone developers delivered stellar work under the tightest deadlines. They helped us embrace iPhone and stay at the top of the market.”
Derek Swords
Director Of Product Development
“BiTE’s in-person strategy sessions and mobile expertise were integral to our success. They always went the extra mile to make us feel like their most important client.”
George Paskalev
Chief Operating Officer
“BiTE designed a beautifully branded and intuitive sales tool that was exactly what our users and administrators needed.”
Lee Ames
Senior Director Product Marketing
Get Started on Your Next Project
Contact us to discuss your next app, request a proposal, or put us right to the task of carrying your software to the finish line.