Player-acquisition costs rise on mobile even as revenues-per-gamer holds steady
The cost for a new install (CPI) hit $4.36 last month. That’s up more than 288% from January 2012 when CPI was only $1.30. But the average revenue per user (ARPU) is only $1.08 (up 38%) in the same timeframe. ARPU was $.78 in January 2012.
This study underscores mobile’s continued struggle to profitably develop, market and acquire users that demand high quality apps at exceptionally low price points.
During our BiTE team call last week we got all nostalgic for the days of real game shows. Joe went down the YouTube rabbit hole and spent his weekend watching old episodes; we mused on where those big winners are now. We talked about how much better they were Back When — not the new, …
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