Player-acquisition costs rise on mobile even as revenues-per-gamer holds steady
The cost for a new install (CPI) hit $4.36 last month. That’s up more than 288% from January 2012 when CPI was only $1.30. But the average revenue per user (ARPU) is only $1.08 (up 38%) in the same timeframe. ARPU was $.78 in January 2012.
This study underscores mobile’s continued struggle to profitably develop, market and acquire users that demand high quality apps at exceptionally low price points.