Product strategy is a cornerstone of our company.
Applying 15 years of Jobs-to-be-Done methodology, we excel at finding out the real problems our clients are facing, and crafting strategies to solve them. Then, with unparalleled mobile expertise, we use those strategies to develop novel and disruptive mobile apps.
Total Immersion
Every engagement starts with a deep dive into your business, your processes, and your infrastructure. We immerse ourselves in your company, department and teams all in search of hidden Jobs-to-be-Done.
Industry Expertise
We are subject matter experts in the life sciences, financial, automotive, aerospace, and CPG industries. That expertise allows us a unique understanding of the opportunities and challenges your vertical faces. And with nearly 15 years dedicated to mobile, we translate our experience directly into innovative iOS and Android apps
Jobs-To-Be-Done Fundamentals
Using Jobs-to-be-Done methodology, we find the best paths and the hidden frictions, and create a unique product roadmap that solves your unique business problems.
Switch Interviews
Switch Interviews are conversational, in-depth, qualitative interviews process built on two key principles:• You should not ask users what they want.
• Great products go beyond functional, and do the more important emotional and social jobs that customers really need.
Four Forces
With the understanding gained from Switch Interviews, we explore the forces that compel or repel your customers.
Product Roadmap
We conclude this phase of a project with the following:
- Onsite presentation of key findings and deliverables
- Schedule and estimated budget
- Detailed finding on functional, emotional, and social Jobs-To-Be-Done
- Tentpole features mapping back to jobs
Representing life sciences, financial, automotive, aerospace, CPG, and more, our clients engage us to build disruptive mobile apps that breed customer loyalty and cement them as industry leaders.
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