Smartphones Give 69% a Better Shopping Experience
Retailers take note. We’ve been saying this for a while, 2014 will be the year that apps change retail. It would appear that consumers are already quite clear on the advantages, accordingly to a new study:
“A majority (69%) of consumers said their smartphone was a critical tool giving them a better shopping experience and most (70%) said they plan to use their smartphone to help their shopping experience this year.”
Brand agnostic consumers to loyalist customes. Loyalty programs are nothing new. 46% of consumers consider loyalty benefits when planning their purchases. What is new is the unprecedented ability to connect with your consumers at the point of sale using mobile to drive loyalty participation, engagement and ultimately, increase sales. According to mobile analytics firm …
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