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Android Privacy, Facebook’s App Store, and the FCC
I’m in Ur Apps Privacy-minded Android users got a shock this week when Carnegie Mellon announced the results of a recent app privacy study. It turns out that dozens of popular apps track their users’ locations to within a 50-meter radius, approximately every three minutes. Yep, your apps know more about your whereabouts than your …
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Dependent on Digital Whales – stratechery by Ben Thompson
Dependent on Digital Whales – stratechery by Ben Thompson Ben Thompson looks at Facebook and their announcement from the F8 conference held recently. Facebook is getting very good at targeting ads for apps and finding the right people to make them profitable for developers. The downside is that this is overwhelmingly working for free-to-play games, …
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Promotion in the App Store – stratēchery by Ben Thompson
Promotion in the App Store – stratēchery by Ben Thompson Ben Thompson on App Store promotion and the tools at a platform owner’s disposal for attracting great apps. Apple is pretty masterful at it and they also have a huge firehose of attention. Our apps have been featured over 2 dozen times by Apple and …
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Do ads work? The ad budgets of various companies
Do ads work? The ad budgets of various companies The dig on Apple used to be that they were a “vertically integrated marketing company” – i.e. they were more like a technological Coke, selling machines just based on slick ads alone. Now, they have one if the strongest brands out there and rivals like Samsung …
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Apple Outsider » Thermonuclear War
Apple Outsider » Thermonuclear War Matt Drance on the lawsuit from Rockstar (a shell company owned by a consortium including Microsoft and Apple that won the Nortell patents bid) that attacks Google’s primary source of revenue: search based advertising. It’s a direct attack bit just on android, but in Google itself. While the gamesmanship of …
Facebook Adds Mobile Video Ads
Facebook Adds Mobile Video Ads Facebook’s CPA campaign is the first highly targeted real and potentially effective solution to the app marketing and discovery problem. Hard to believe it took nearly 5 years to see solves for such a fundamental problem. Let’s hope the numbers add up for reasonable ROI. Marketers opting for CPA bidding …
Facebook ad profit a staggering 1790% more on iPhone than Android
Facebook ad profit a staggering 1790% more on iPhone than Android This study from Nannigans has been getting a lot of mention (and rightfully so) for its staggering stat that they are seeing almost 18 times more profit from Facebook ads on iOS over Android. But a key stat for retailers is that they are …
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Cisco, Facebook to work with businesses to expand free Wi-Fi use
Cisco, Facebook to work with businesses to expand free Wi-Fi use Facebook makes a big land grab for local data: they will be partnering with local businesses to gate wifi with a check in. So when you go to a coffee shop, instead of having some cryptic password of the day written on a whiteboard, …
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