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Apple Outsider » Thermonuclear War

Apple Outsider » Thermonuclear War Matt Drance on the lawsuit from Rockstar (a shell company owned by a consortium including Microsoft and Apple that won the Nortell patents bid) that attacks Google’s primary source of revenue: search based advertising. It’s a direct attack bit just on android, but in Google itself. While the gamesmanship of …

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Facebook Adds Mobile Video Ads

Facebook Adds Mobile Video Ads Facebook’s CPA campaign is the first highly targeted real and potentially effective solution to the app marketing and discovery problem. Hard to believe it took nearly 5 years to see solves for such a fundamental problem. Let’s hope the numbers add up for reasonable ROI. Marketers opting for CPA bidding …

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New Research: Mobile Advertising Driving Purchases at Unprecedented Rate

New Research: Mobile Advertising Driving Purchases at Unprecedented Rate Main findings: Mobile Devices Driving a Substantial Percentage of Overall Conversions Over the past year, the cross-industry conversion rate for mobile grew 28%. The industries with the highest mobile conversion rates were: Telecom at 37% (purchasing of new plans and devices) Retail at 35% (making a …

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