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Mobile App Ads for Engagement and Conversion

Mobile App Ads for Engagement and Conversion Facebook continues its charge to become the Adwords of mobile. This is yet another huge problem that Facebook solves for app developers. If you recall, we did a study that got some press back in April/May that showed just what a wasteland there is for forgotten apps on …

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New Research: Mobile Advertising Driving Purchases at Unprecedented Rate

New Research: Mobile Advertising Driving Purchases at Unprecedented Rate Main findings: Mobile Devices Driving a Substantial Percentage of Overall Conversions Over the past year, the cross-industry conversion rate for mobile grew 28%. The industries with the highest mobile conversion rates were: Telecom at 37% (purchasing of new plans and devices) Retail at 35% (making a …

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Pandora Reports Record 2Q14 Financial Results

Pandora Reports Record 2Q14 Financial Results Great news for Pandora! But with Spotify and the upcoming release of iTunes Radio the music streaming juggernauts seem poised for an epic battle to be our preferred music source. iTunes Radio has already secured multimillion-dollar ad commitments from the likes of Pepsi, Nissan, Procter & Gamble and McDonald’s, …

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Piecing Together Mobile Analytics Still Too Complicated For Most Brands

Piecing Together Mobile Analytics Still Too Complicated For Most Brands Forrester analyst Julie Ask “They spend less than 2% of their marketing and advertising budgets on mobile,” she writes. “The perception that mobile has limited business impact … causes ebusiness professionals to deprioritize mobile analytics.” We see this a lot at BiTE. Mobile has already …

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