android
Mobile Payments, Loyalty Programs and Your App
Brand agnostic consumers to loyalist customes. Loyalty programs are nothing new. 46% of consumers consider loyalty benefits when planning their purchases. What is new is the unprecedented ability to connect with your consumers at the point of sale using mobile to drive loyalty participation, engagement and ultimately, increase sales. According to mobile analytics firm …
Grand gestures, Samsung in the ring, Amazon says now.
Oh, we get it. It mutes. Around here we talk a lot about Jobs-to-be-Done; the theory that you must solve a customer’s real and ongoing problems. Now with that in mind, watch this Microsoft ad. Trust us, it’s SFW and won’t offend any sensibilities (other than your cinematic ones). That, my friends, is Microsoft’s latest …
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The war rages on, and “free” is just another word for something more to pay
He which hath no stomach to this fight, let him depart; his passport shall be made. The iOS/Android feud has always been intense. Coke v. Pepsi intense. Dodgers v. Giants intense. The most polite of your friends will let a disparaging comment fly if you switch from one platform to the other (as I recently …
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Why is Amazon Flailing?
With the disastrous release of Fire Phone and the utterly ignorable Echo, it seems Amazon has lost its way. The trouble started when Amazon forked Android to make Fire OS. While Android is technically open source, and anyone can take the code (AOSP) and build, there are limitations. AOSP gives you the basics, but it …
How iBeacons are Revolutionizing Mobile App Development and Retail
How can your mobile app benefit? iBeacons have only been around since the release of iOS 7, but already they’re revolutionizing the way people shop, bridging the gap between online and in-store shopping and helping solidify mobile’s place in the retail space. How do they work? Small, inexpensive Bluetooth transmitters, Apple calls iBeacons, “a new …
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How Do You Test Mobile Apps for Android?
It’s a question I hear from nearly every client. So here are five ways to make that testing easier. There are thousands of variants of Android devices out there and your app will be run on an incredibly high number of them. There simply isn’t a way to test on every different flavor of device. But like …
The Three Keys to Mobile App Success
There are now over 1.5 million apps on the App Store. With so much competing for your customers’ attention it takes even more to cement yourself into the top 10 or so apps that users turn to on a regular basis. 1. Build to the Platform Building to the platform means far more than just …
Why Android Fragmentation Isn’t a Problem (Anymore) in Developing Mobile Apps
Google has done a remarkable job solving the problem of development fragmentation with their implementation of Google Play Services. A Brief History The Android landscape was in a precarious position in terms of development. On the positive side, it was rapidly exploding with several manufacturers releasing a multitude of devices. This barrage of so many …
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