Apps

The 4 Forces Applied: Why Microsoft’s Conversion Tool Won’t Entice iOS Developers To Windows

Microsoft’s newly announced conversion tool for bringing iOS code to Windows will not be compelling enough to move developers over. The 4 Forces help explain why. The 4 Forces are a lens used to look at why people decide to change their behavior to use a new product or service. It is a wonderfully helpful …

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Google gets it from all sides

Mind the Gap This week, App Annie released its findings for the first part of 2015. The results aren’t surprising, but they are important. The revenue gap between iOS and Android is steadily growing, with iOS App Store revenue a full 70% higher than Google Play. These widely diverging figures are problematic for Google. Though …

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