Somewhere along the way, “minimum viable product” stopped being a meaningful concept and drifted into product lore. It’s a term everyone knows and yet almost no one can define the same way. Saeed Khan went so far as to argue the term (and other Product terms) has lost so much shared meaning it’s worth retiring. […]

Last year I sold almost all of an Apple position I’d spent fifteen years building. The decision had nothing to do with the stock price. I assumed it would keep climbing for a while, the way Intel kept climbing long after it stopped being the company that defined its industry. Great companies run on a […]

Microsoft’s newly announced conversion tool for bringing iOS code to Windows will not be compelling enough to move developers over. The 4 Forces help explain why. The 4 Forces are a lens used to look at why people decide to change their behavior to use a new product or service. It is a wonderfully helpful […]

Tips to make Slack an amazing tool for your team. At BiTE, we’re huge fans of Slack. For the uninitiated, Slack is an amazing collaboration tool. It starts with chat; both person-to-person as well as group chats (“channels” in Slack parlance) are exceptional. It handles sharing files between team members, offers integrations to other services, […]

BDD Toolbox is an ongoing set of posts to give you tools to aid in the process of doing Behavior Driven Development well. Today we’ll take a look at Happy Path/Sad Path – a tool to ensure you’ve captured success and failure cases for all of your scenarios. Happy Path/Sad Path is a way of […]

  The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, […]

How Behavior-Driven Development (BDD) can help solve the fundamental problem of software.  Translating language – an example In true BDD fashion, let’s start with an example: Carlos is fluent in Spanish, but does not speak English. Mary is an English speaker who knows little to no Spanish. However, Carlos and Mary wish to communicate. What’s […]

I recently talked about the importance of consistent branding in your mobile app design. Today I’ll talk about how equally vital it is that your branding be clear and consistent in the App Store as well. Franchisees: get ‘em in line If your brand has franchises, it’s essential that they adhere to the same mobile […]