apps
The Mobile world, the App Store soars, Latin America stumbles
The world, on mobile There is certainly no question that mobile is taking over. What was once just an adjunct to the dominant desktop is now the primary way most users connect to the internet. The most quickly adopted technical advance in human history, its proliferation has created a world linked in ways that our …
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Mobile Payments, Loyalty Programs and Your App
Brand agnostic consumers to loyalist customes. Loyalty programs are nothing new. 46% of consumers consider loyalty benefits when planning their purchases. What is new is the unprecedented ability to connect with your consumers at the point of sale using mobile to drive loyalty participation, engagement and ultimately, increase sales. According to mobile analytics firm …
Jobs To Be Done, Good Enough and Your Mobile App
The basics behind Clayton Christensen Jobs-to-be-done theory is that customers buy or “hire” products and services to do jobs. Some of those jobs are quite clear: I hire the metro to take me from point A to point B. But there are other jobs for which people might hire the metro: to be eco-friendly, …
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The Fundamental Problem of Software: Translating Business Rules into Code
How Behavior-Driven Development (BDD) can help solve the fundamental problem of software. Translating language – an example In true BDD fashion, let’s start with an example: Carlos is fluent in Spanish, but does not speak English. Mary is an English speaker who knows little to no Spanish. However, Carlos and Mary wish to communicate. What’s …
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Branding, the App Store and Your Mobile App Marketing
I recently talked about the importance of consistent branding in your mobile app design. Today I’ll talk about how equally vital it is that your branding be clear and consistent in the App Store as well. Franchisees: get ‘em in line If your brand has franchises, it’s essential that they adhere to the same mobile …
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Where’s the Branding in Your Mobile App?
Branding. You know, that thing you and your agency of record spent millions of dollars on so that everyone knows who you are – your name, your product, your essence. So if branding is so important, why are so many brands getting it wrong with their mobile apps? Today we’ll talk about mobile app branding …
How to Manage Your Agency’s Mobile App UX in an Agile Environment
More brands and agencies are moving towards Agile as they realize the power, speed and efficiency of this process. But how does a product owner manage UX in an iterative environment where scope isn’t fixed? In traditional Waterfall methodology, wireframes and comps are created, internally review, edited, reviewed again, presented to the client, feedback collected, …
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Mobile Apps that (Continue to) Surprise and Delight
With stellar design, advanced functionality, unprecedented success, surprising innovation, unsurpassed longevity or a combination of all, these are the apps that continue stand out in the sea of 1.5 million (and counting). Monument Valley Released by UsTwo in 2014, this surreal, interactive game turns perspective on its head in a visually exquisite programming achievement. It’s …
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