apps
Why Mobile Apps Should be Seen as Products, Not One-Off Initiatives
Mobile apps are incredibly intentional media. Users must search the app store for your app, download it, open it and then return to it. If you’re asking a user to go through all that effort, there has to be a compelling reason for them to do so. If your app doesn’t have a clear goal, …
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How CTOs and Managers Can Help Their Engineers be Great at Mobile App Development
Provide the best tools, carve out time to learn, and remove distractions and obstacles. There’s an adage that to earn a small fortune in the stock market you only need one thing: start with a large one. Similarly, if you want your engineers to do great work, it’s a good idea to hire great engineers. …
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Using Libraries in Mobile App Development
Here’s how your reusable code can be made easier with libraries. If your organization has more than a single app or a number of common areas of functionality/APIs, you need to think of how to manage your codebase smarter by using reusable libraries. Too often libraries are thought of as exclusively open-source projects that solve …
How and Why Mobile Apps are Redefining Every Industry
When Steve Jobs announced the iPhone he made a bold claim, putting Multi-Touch in the same revolutionary interface category as the mouse and the iPod scroll wheel. Horace Dediu annotated the above image to indicate the huge markets that each of these interfaces enabled. Whole markets are being redefined in the context of mobile. CTOs …
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How to Help Your Customers Find Your Mobile App
Ensuring you’re not lost in a sea of apps. With over a million apps each in Apple’s App Store and Google Play discoverability gets harder every day. Today I’ll talk about a few simple ways you can help your customers find your app. Let’s go way back to the early days of digital marketing. The …
Helping Your Brand Commit to Your Mobile App Development Program
If you’re the minority advocate for your brand’s mobile app program, there are a few steps you can take to ensure your brand commits. Mobile apps are a powerful platform through which brands can engage, convert and retain customers unlike ever before. Strangely, many brands continue to treat apps as necessary evils they must (but …
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Offshoring Your Mobile App Development Will Not Save You Money or Time
Offshoring may be attractive but it’s a dangerous choice. I lived in Hyderabad, India for six months managing a large telecommunications software project. During my 20+ year career I have worked with offshore developers from all across the world: India, Eastern Europe and South America. These experiences helped me come to understand why offshore projects …
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Consistent Branding in Mobile App Development and Design
All too often brands forget that their mobile apps need the same careful and meticulous branding as any other of their advertising channels. Your brand works hard to maintain a consistent, well-defined identity, so users can easily recognize you, keep you top-of-mind and form a lasting relationship. But all too often brands forget that their …
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