apps
From Zero to API in One Working Week
A day-by-day guide for your mobile app development team In software development, some projects require extreme agility. Your team is now required to stand up a mobile API in one week. This can be intimidating for even the most experienced team. Take a deep breath, and map out your week. Day 1: Domain/project research Before …
The Problem With Cross-Platform Mobile App Development
Five questions you should ask before starting a new project. Staring into the abyss of mobile development can be scary. The development options are numerous. Should you choose native? Cross-platform? Web app? Naturally you may want to use your internal development team, but if you don’t already have native mobile developers you may be considering …
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Manage Mobile App Development and Release with Git-flow
Git is an amazingly powerful version control system, and git-flow helps you use that power in a coherent and safe fashion. I am a huge fan and proponent of git. It offers an incredible mix of flexibility, speed, tools and widespread adoption. Here’s a rundown of how it works in a running project: Only two …
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Choosing the Right Server-Side Language and Platform for Your Mobile App Development
Ultimately, the choice is a balance between your comfort level and the project requirements. There is no single language and platform that can do it all, but with the right questions you can narrow down your search and find the solution that fits your project. Here are the questions you will need to ask to …
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Why Your Brand Must Translate Your Mobile App
Neglecting to translate your app is neglecting an opportunity engage your users in the language that’s relevant to them. It’s difficult to understand why a brand wouldn’t offer an app in the language their users speak, especially in a country where a full 20% of citizens are non-English speakers. Hispanics in particular are the demographic …
The Three Keys to Mobile App Success
There are now over 1.5 million apps on the App Store. With so much competing for your customers’ attention it takes even more to cement yourself into the top 10 or so apps that users turn to on a regular basis. 1. Build to the Platform Building to the platform means far more than just …
Is Your (Lack of) Mobile Strategy Fracturing Your Brand?
The key to a successful mobile app strategy is to build the fewest (yes, the fewest!) number of a highly branded, platform specific, well designed app(s) with the most high value features that solve your customers real problems. It takes a great deal of time, money and effort to get a user to go to …
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App Store Curation: An Open Letter To Tim Cook
App Store Curation: An Open Letter To Tim Cook One has to admire JLG’s tenacity: He’s offered up this piece of advice as the App Store hit 250k, 500k, and 1 million apps. But his argument is sound. He calls on Apple to follow Michelin’s century-old idea and offer a highly opinionated, curated guide to …
