appstore

The Mobile world, the App Store soars, Latin America stumbles

The world, on mobile There is certainly no question that mobile is taking over. What was once just an adjunct to the dominant desktop is now the primary way most users connect to the internet. The most quickly adopted technical advance in human history, its proliferation has created a world linked in ways that our …

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Branding, the App Store and Your Mobile App Marketing

I recently talked about the importance of consistent branding in your mobile app design. Today I’ll talk about how equally vital it is that your branding be clear and consistent in the App Store as well. Franchisees: get ‘em in line If your brand has franchises, it’s essential that they adhere to the same mobile …

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Is Your (Lack of) Mobile Strategy Fracturing Your Brand?

The key to a successful mobile app strategy is to build the fewest (yes, the fewest!) number of a highly branded, platform specific, well designed app(s) with the most high value features that solve your customers real problems.  It takes a great deal of time, money and effort to get a user to go to …

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App Store Curation: An Open Letter To Tim Cook

App Store Curation: An Open Letter To Tim Cook One has to admire JLG’s tenacity: He’s offered up this piece of advice as the App Store hit 250k, 500k, and 1 million apps. But his argument is sound. He calls on Apple to follow Michelin’s century-old idea and offer a highly opinionated, curated guide to …

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SteamOS

SteamOS Steam announced what could be a big deal in the console market – SteamOS: an open source OS for dedicated living room consoles. This is a big deal because Steam has been a big deal amongst PC (Win and Mac) gamers. Bringing that to the living room in a compelling way might be a …

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