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How to Do BDD and Agile Well for Your Mobile App Project

  In a previous post I wrote about how Jobs to be Done theory can be used to develop a clear and powerful mobile strategy. But once you have this mobile strategy in place, and have developed your stories, how do you then execute BDD well in an Agile environment? Going from a waterfall, fixed-price …

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How to Integrate Jobs-To-Be -Done and App Definition Statements into Your Mobile Strategy

  As a strategist I’ve written a lot about Jobs-To-Be-Done. So if you’re reading this post you already know that customers don’t want the drills – they want the holes in the walls. But understanding the value in Jobs-To-Be-Done and App Definition Statements (ADS) and implementing these critical elements into your Mobile App development process …

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How CTOs and Managers Can Help Their Engineers be Great at Mobile App Development

Provide the best tools, carve out time to learn, and remove distractions and obstacles. There’s an adage that to earn a small fortune in the stock market you only need one thing: start with a large one. Similarly, if you want your engineers to do great work, it’s a good idea to hire great engineers. …

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