branding
Branding, the App Store and Your Mobile App Marketing
I recently talked about the importance of consistent branding in your mobile app design. Today I’ll talk about how equally vital it is that your branding be clear and consistent in the App Store as well. Franchisees: get ‘em in line If your brand has franchises, it’s essential that they adhere to the same mobile …
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Where’s the Branding in Your Mobile App?
Branding. You know, that thing you and your agency of record spent millions of dollars on so that everyone knows who you are – your name, your product, your essence. So if branding is so important, why are so many brands getting it wrong with their mobile apps? Today we’ll talk about mobile app branding …
Caveat Emptor: Why Most M&As Destroy Value
Between 2009-2013 Google, Inc made a staggering 69 acquisitions, Facebook 33, and lately Yahoo seems to acquiring companies (112 to date) faster than you can say Marissa Mayer. Most of these acquisitions center around mobile. But there’s a persistent belief in big business that mergers and acquisitions inherently destroy the value of the acquired company. …
2014 Automotive Mobile App Study
With over 30 years of combined experience working with some of the biggest automotive brands in the business, Brant and I are passionate about automotive, mobile and the opportunities for innovation in this space. This is our second year conducting an in-depth analysis of the state of mobile automotive apps in the US App Store. …
Why CTOs Need to Think About APIs Before Websites
By moving the primary focus from your website to your API, your organization will be far more prepared to thrive in the mobile revolution. I came out of college right at the exciting explosion of the web. Most people paid little attention to it, Wired looked like this, and my family would get excited when …
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Why is Amazon Flailing?
With the disastrous release of Fire Phone and the utterly ignorable Echo, it seems Amazon has lost its way. The trouble started when Amazon forked Android to make Fire OS. While Android is technically open source, and anyone can take the code (AOSP) and build, there are limitations. AOSP gives you the basics, but it …
Why Mobile Apps Should be Seen as Products, Not One-Off Initiatives
Mobile apps are incredibly intentional media. Users must search the app store for your app, download it, open it and then return to it. If you’re asking a user to go through all that effort, there has to be a compelling reason for them to do so. If your app doesn’t have a clear goal, …
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How to Help Your Customers Find Your Mobile App
Ensuring you’re not lost in a sea of apps. With over a million apps each in Apple’s App Store and Google Play discoverability gets harder every day. Today I’ll talk about a few simple ways you can help your customers find your app. Let’s go way back to the early days of digital marketing. The …
